Running any service business can be confusing, overwhelming,
and full of challenges. And as you know all too well, Fencing is no different. You’re dealing with difficult clients, material shortages, high gas prices, lack of labor, and so much more. But if you can make it, there is plenty of success to go around. Recently, we sat down to chat with a panel of seasoned fencing experts to discuss the most pressing challenges and opportunities impacting the industry in 2022.
Fencing businesses looking to scale can look to diversify their products and services, offering upsell opportunities that do not require significant labor or overhead increases.
Matt Warner, noted that when looking to scale, he wanted to go “both vertical and horizontal.” “I added a fab shop, I added sandblasting and powder coating. We specialize in sports construction so we’ve added a retail arm for sports construction,” Warner says. “As business owners, you have to be thinking outside the box and having different arms of your business.”
While increasing sales is an important aspect of scaling your business, you must also expand your team in order to handle the increase in business. To accomplish that, finding creative ways to reach those workers is essential. Shawn King, President of Mr. Fence uses advertisements to start the hiring process. “One thing I did uniquely in my job postings was I didn’t put a position/title and did not put pay, so we were looking for anybody that wants to be a part of the team. When the conversation starts, ‘Well how much do you pay?’ I say ‘Well how much are you worth? You tell me what you’re good at and I’ll tell you how much you’re worth.’”
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